The use of Visuals: 4 ways to communicate visually

  That a simpel flowchart is often not clear and certainly does not stick, is common sense! So you try to make a visual translation into an infographic or illustration

5 steps for continuous use of your visual content

  Communication is essential to create change. And whatever the purpose, visual communication often plays a large role in this change. However, the use of visual content is just as

The Power of Metaphors

Some see metaphors as a poetic and rhetoric imagination, a form a extraordinary language. Metaphors are often seen as characteristic for language, more than in thoughts or deeds. Metaphors are

Complexity in a nutshell…

There is a lot of knowledge! Surely within companies I see a lot of specialists, with so much knowledge that they have become incapable to explain something short and briefly:

Detail or no detail?

  Firm de Groot is a large organization- and communication consultancy firm, existing of self-employed individuals. that are all different and have their own business. A lot of them do

How to give a killer presentation?

“WOW…” is always a great first reaction to get at the beginning of a presentation. Make sure you instantly capture the attention of your receiver. Then what? The curiosity is

How do you choose your means of communication?

Seldom the direct question is: ‘which form of communication is the right solution for my communication problem?”. No, more often a direct request for a storyboard, illustration, powerpoint, prezi or

To enthuse: from a law of participation to participating municipalities

Everyone that is able to work but needs support in it, falls under the law of participation since 1 January 2015. The law is set into place to make sure

Get your story out there! Share it!

  Be proud of your story. That is something that every self-respecting organization should be… But there are still enough companies or organizations that can add value, but do not